Tiket.com Design Challange

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Study Case
Project Overview
Tiket.com is one of the largest online travel companies. Where, the travel industry has been massively affected by the COVID-19 situation.
Objectives
Creating a product where people can have a great experience and feel safe when they travel
Tools
Research Method
Literature review & In-depth interview
Problem Statement
While covid-19 pandemic, many travelers are hasitate to book trips/hotel due to uncertainty
There's 5 points that i've found:
1. Financial instability
2. Health and safety concerns
3. Travel/mobility restrictions
4. Cancelantions & reschedule
5. Unclearance info about govern policies

So, based research. I mapped out
all the possible solutions

With Affinity Diagram

Goal 1:
How to gain user’s trust by feeling Safe

Goal 1:
How to keep great user experience while Covid-19

The following is the user persona obtained

So, here's my solutions!

Health and safety concerns

Let Users know CHSE etc. Facilities

To increase user awareness of the facilities as well as guarantee their safety and comfort, I added information cards, banners and badges that tiket.com provides safe hotel services with various health facilities.
Health and safety concerns

Guests Review Shortcut Filter

We can make it easy for users to get cleanliness and safety information from the hotel they want to book. This shortcut is useful as multiple entry points and makes it easier for users to search for reviews in 1 click.
Travel/mobility restrictions

Check In with QR Scan

To reduce physical contact while traveling, Now you can check in at the hotel using a QR scan. Usually, if you want to check in, the user has to hands on their cellphone and ID card to the receptionist, now all you have to do is tap & scan!
Cancelantions & reschedule

Multiple Entry Point Guidelines

I made T&C refund, cancel and reschedule more visible by adding some other entry points such as: Hotel detail pages, transaction receipts, hotel headlines, and payment pages. Then I made the refund policy card pop up more by adding a 3D icon
Financial instability

Banner/Iklan Paylater

During a pandemic, many users didn't want to take a vacation because they were afraid of economic uncertainty during a pandemic, that's why we provided options so that they could still have a vacation but could pay later
Cancelantions & reschedule

Make Protection More Controlable

By making free protection has to be selected manually first, it provides a 'safer' behavior for the user. Because users can control and are more aware that they already have protection. This also makes the user more aware of the Terms & Condition
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